He claimed that engagement, not money, was the campaign’s goal.I'm in the UK and I've tried everything to get this to work on the Xbox Windows 10 app. Summer Heat was a campaign to engage with the transfer window via FIFA Ultimate Team. It was meant to line up with the summer transfer window, when clubs are allowed to buy and sell players. Jackson mentioned that the document in question was actually for a marketing campaign that was aimed to drive engagement during the transition period between FIFA 20 and 21. I think it has been taken out of context, and I think some of the reporting hasn't been as balanced as it should or could be." However, FIFA's VP of brand, David Jackson, came out and denied these claims saying, "Nothing in that document concerns us. This has been a matter of concern for a number of European countries. However, the randomization factor doesn’t always give you what you need, and could end up as a waste of real-world money. It’s pretty well known that the loot boxes in FIFA 21’s FUT mode baits players with a chance to get a highly skilled player for the team. A leaked 54-page internal document from EA’s sports division revealed that FUT is one of the cornerstones of the game and that the company was doing everything it could to drive players to the game mode. Last week we reported that the company was actively trying to get players to purchase lootboxes in FIFA 21. RELATED: Konami Has Signed A Long-Term Deal With Italian Football Club Napoli
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